MEDIA RELEASE
Nov.14, 2010
 
37th edition of Canadian Finals Rodeo provided great entertainment for thousands of rodeo fans
 
EDMONTON, AB – During six action-packed performances, and with bragging rights on the line, 106 of the world’s best rodeo athletes competed against world-class stock and the clock at Canadian Finals Rodeo (CFR) for a share of a record $1.32 million. 
 
From Nov. 10-14, 83,936 fans kicked up their heels at the 37th CFR at Rexall Place.
 
CFR is considered the pinnacle of the rodeo season and is one of Edmonton’s biggest tourism draws in the fall.
 
John Windwick, Commissioner, CFR and 1st Vice-Chair, Northlands Board of Directors said, “CFR’s about bringing the best of the best to Edmonton. We’re proud to partner with the Canadian Pro Rodeo Association (CPRA) to host CFR.  We salute the athletes, arena personnel, volunteers, partners and sponsors for their efforts in making this year’s CFR a success.”
 
Dale Leschiutta, President and Interim General Manager of CPRA said, “Our contestants work all season to get to Edmonton and the crown jewel of rodeo - CFR. The CPRA is proud to partner with the best producer, in a city that is second to none as a host.”
 
One highlight of CFR included Red Friday and a special opening ceremony with 60 members of the Canadian Military taking part. Rodeo fans responded by wearing red as a show of support. Wrangler and Lammle’s Western Wear & Tack teamed up to sell the National Patriot shirt and donated $40,000 to the Edmonton Military Family Resource Centre and the Hero Fund.
 
Rodeo fans also saw non-stop entertainment as some of the best in Canadian Country Music performed at CFR and at The Buckle including Gord Bamford, Deric Ruttan, One More Girl, Hey Romeo, Dean Brody and Shane Chisholm. Cowboy poker, wild pony racing, Niki Cammaert and cowboy mounted shooting also entertained fans during the five days of CFR.
 
Canadian Finals Rodeo rides back into Edmonton next year from Nov. 9 to 13.
 
For more information visit cfr.ca
 
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Northlands rocks Edmonton with 2,500 events each year that attract over 4 million visitors to Alberta’s Capital City. Think Canadian Finals Rodeo, Farmfair, Capital EX, the best of horse racing, headliner concerts, international events and all the trade shows you can handle. Visit northlands.com to find out more.