Pro Rodeo Canada Member Login
Official home of the Canadian Professional Rodeo Association FB TW YT IN E


PRO RODEO CANADA NEWS RELEASES, ANNOUNCEMENTS and STORIES

Please refresh your browser to view latest data.
 

SMS Equipment and CPRA Extend Partnership into 2026
Long-term agreement recognizes shared values, community connection

 

May 2, 2024
For Immediate Release

(AIRDRIE, AB) - SMS Equipment and the Canadian Professional Rodeo Association (CPRA) are proud to announce a three-year extension of their partnership that sees SMS Equipment as the title sponsor of the Rodeo Canada Pro Tour. With the agreement in place, the association’s signature event will continue as the SMS Equipment Pro Rodeo Tour through 2026.

"We’re delighted to have SMS Equipment ‘back in the arena’ in support of Canada’s rodeo athletes,” says Denny Phipps, CPRA General Manager. "Our shared vision and values make for an outstanding partnership. Hard work, integrity, respect, and the drive for excellence are all qualities exuded by our rodeo communities and the Western way of life. The same is demonstrated in SMS Equipment’s work and in our collaboration to-date.”

The two organizations first partnered in 2022, when SMS Equipment joined as the title sponsor of the Rodeo Canada Pro Tour. The partnership will continue after a successful second year, during which the tour expanded significantly.

"Our ongoing support of CPRA extends beyond mere sponsorship,” says Darren Wood, EVP, Construction – West Region at SMS Equipment. “It symbolizes a deep-rooted connection to the communities we serve and the traditions we honour. Much like the dedication and resilience demonstrated by CPRA cowboys and cowgirls, SMS Equipment’s commitment to excellence drives us forward."

Ongoing collaboration, according to both organizations, is a “natural fit.”

“Together, we nurture an environment where performance, respect and collaboration thrive,” adds Wood. “We’re excited to see these values in action as we cheer on this year’s contestants from the stands in communities across Western Canada.”

The SMS Equipment Pro Rodeo Tour consists of the largest professional rodeos in Canada, spanning the four western provinces. In 2023 alone, these 16 tour events collectively paid out over $2.7 million, which is anticipated to grow as the season progresses into 2024. Throughout the Tour, contestants chase a berth at the SMS Equipment Tour Finale in Armstrong, BC with all Tour earnings also setting contestants up to qualify for the Canadian Finals and National Finals Rodeos.

Success at the tour events can change the trajectory of a contestant’s year.

"These tour rodeos are a key component in setting yourself up for a successful season,” says Clint Laye, reigning Canadian champion and back-to-back winner of the SMS Equipment Pro Rodeo Tour. “There is a lot of money up for grabs, and being successful at the tour events allows a guy to position himself where he needs to be to reach the goals for the year.”

Excitement for the 2024 season is building as tour dates are being finalized. Tentative dates include:

Buffalo Lake Métis Settlement - Caslan, AB
Grande Prairie, AB 
Lea Park (Marwayne), AB 
Wainwright, AB    
Sundre, AB          
Ponoka, AB                            
Williams Lake, BC            
Teepee Creek, AB
Morris, MB 
Medicine Hat, AB 
Regina, SK  
Strathmore, AB
Dawson Creek, BC
Lethbridge, AB 
Armstrong, BC 
Armstrong, BC - Tour Finals
May 24-26
May 30-June 2
June 7-9
June 21-23
June 21-23
June 25-July 1
July 28-July 1
July 12-14
July 19-21
July 25-27
August 1-2
August 2-5
August 9-10
August 22-24
August 28-30
August 31

Follow the 2024 SMS Equipment Pro Rodeo Tour live on the Cowboy Channel+ app.
 
For more information on the SMS Equipment Pro Rodeo Tour, visit rodeocanada.com.

-30-

About CPRA
The Canadian Professional Rodeo Association (CPRA) with headquarters in Airdrie, Alta. is the official sanctioning body for Professional Rodeo in Canada. The CPRA approves 55 + events annually with a total payout exceeding $6.8 million. The organization oversees the SMS Equipment Pro Tour Finale each fall in Armstrong, BC, holds their premiere event–the Canadian Finals Rodeo (CFR)–at Rogers Place in Edmonton in early October and endorses the Maple Leaf Circuit Finals as part of Canadian Western Agribition in Regina, Sask. For details, please see RodeoCanada.com

About SMS Equipment
SMS Equipment Inc. is the premier, one-stop equipment solutions provider for the mining, construction, road construction, and forestry industries. The company delivers advanced digital technologies, product support and state-of-the-art equipment from manufacturer partners, including Komatsu, Bomag, Takeuchi, NPK, Genesis and more. Based in Acheson, Alberta, SMS Equipment employs over 2,800 employees across more than 40 locations in Canada, supporting companies from small, local contractors to large corporations in the construction, mining, and forestry industries.

For more information:
 
Barb Poulsen, CPRA Communications and Media
Phone: 403 625-9225 
Email: media@rodeocanada.com



CPRAEditorial Note: The information within this release is provided by the Canadian Professional Rodeo Association (CPRA) and is intended for media use. If you use any of the following information verbatim in your publication, or broadcast the details via radio or television, please note that the information is courtesy of the CPRA. * Photos are copyright protected and must not be copied, shared or otherwise disbributed without permission of the CPRA.


Are you a media person who would like to be added to the CPRA Media list to receive releases from our organization?
* If so, please email media@rodeocanada.com to let us know your media connection & contact info.


CANADIAN PROFESSIONAL RODEO ASSOCIATION
~ 2024 NEWS RELEASES and ANNOUNCEMENTS ~


2024
JANUARY-FEBRUARY APRIL
* South of '49 Highlights * Medicine Hat – Dawson Creek Highlights
* Beau Gardner Rings in New Year in Style * Dual Wins for Contestants at Coleman and Taber
MARCH  
* Spring Season Kicks Off in Rimbey  
* ATB - Presenting Partner for CFR '50  



2023
JANUARY AUGUST
* CPRA Welcomes New CRES Mgr * Anderson and Cooper Cash In
MARCH * Field of Dreams Stampede Lives Up to Name
* New Pro Rodeo Canada Partner * Veterans Show the Way
APRIL * Remembering Jasper Pro Rodeo
* New CPRA Rodeo Administrator Tanner Girletz * Late Season Drama
* CPRA-Troy Fischer Silverworks Extend Agreement * Lethbridge and Okotoks Rodeo Highlights
* Strong Start to Season for Pascal Isabelle SEPTEMBER
* CPRA Rodeos Added to Cowboy Channel * SMS Pro Tour-Labour Day Weekend Highlights
* Tanner Milan and Eddie - Powerful Partnership * Inching Closer to a CFR Berth
* Big Weekend for Jacob Gardner * CPRA Year End Award Winners
MAY * CPRA 2023 Stock Awards
* 2023 SMS Equipment Pro Tour Kicks Off OCTOBER
* Consistent Spring for Logan Bird/Falkland, BC * End of Season Wrap-Up
* Tim Kemp Among Buffalo Lake Winners * 2023 Canadian Finals Rodeo Personnel
JUNE * CFR Moving to Edmonton in 2024
* Grande Prairie, Leduc and Hand Hills Highlights NOVEMBER
* Lea Park, Rocky, Bonnyville, Brooks Highlights * CFR Performance One Highlights
* Innisfail, Stavely, Wildwood Overview * Bounce-Back Night at CFR '49
* Wainwright, Sundre, High River, Bassano Wrap * 2023 Canadian Finals Rodeo Highlights/Results
JULY DECEMBER
* Benalto Overview * KAILANI Sports and CPRA Announce Partnership
* Midway Season Highlights  
* Bringing the Summer Heat  
   
   






 
 
 
SMS Equipment Peavey Mart



Troy Fischer Silverworks Buckle Vodka

RAM Rodeo Cambridge Hotel Woody's Saddles

Lea Park Rodeo Sundre Rodeo


 
 
 
 
Pro Rodeo Canada 272245 Range Road 29 Airdrie, AB T4A 2L5 Ph: (403) 945-0903 Fax: (403) 945-0936 Email cpra@rodeocanada.com
 
 

HOME SCHEDULE STANDINGS SPONSORS MEMBERS MEDIA CFR
LINKS - Entry Calendar - SMS Equipment Pro Tour FANS - Member Forms - Releases - Canadian Champions
CONTACT RESULTS - Maple Leaf Circuit   - Member Login - Animal Welfare - Past Champions
    - Rookie Standings   - Rule Book - Rodeo News - Award Donors
    - Winston Bruce Series   - Board of Directors - Media Guide MAPLE LEAF CIRCUIT
    - Kenton Randle Series